Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") form a binding agreement between you and CaseReels, a MyPracticeOnline company ("CaseReels," "we," "us," or "our") governing your access to and use of the CaseReels platform at casereels.ai and any related applications, APIs, and services (collectively, the "Service").

By creating an account, accessing, or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of a dental practice, company, or other organization, you represent that you have authority to bind that entity, and "you" refers to that entity.

If you do not agree to these Terms, do not use the Service.

2. Definitions

• Account — the credentials and profile through which you access the Service.
• Customer Content — video recordings, images, text, audio, patient information, and any other material you or your Users upload to, create with, or transmit through the Service.
• Patient Material — any Customer Content that identifies, depicts, or relates to an individual patient of your practice, including facial imagery, clinical photography, treatment descriptions, and case narratives.
• User — an individual authorized by you to access the Service under your Account, including practice staff and providers.
• Output — content generated by the Service from Customer Content, including edited video, transcripts, written case studies, and marketing copy.

3. Eligibility and Account Registration

3.1 Eligibility

The Service is intended for use by licensed dental and medical practices and their authorized staff. You must be at least 18 years old to create an Account. The Service is not directed to children.

3.2 Registration information

Registration requires a valid email address and a valid mobile phone number. You agree to provide accurate, current, and complete information and to keep it updated. Providing a phone number you do not own or control is a violation of these Terms.

3.3 Passwordless authentication

The Service does not use passwords. Access is granted by delivering a one-time numeric code ("Login Code") to the email address on file, and — where you have verified your mobile number and opted in — to that number by SMS.

You are responsible for maintaining control of the email account and mobile number associated with your Account. Anyone with access to your email inbox can obtain a Login Code and access your Account. We are not liable for losses arising from your failure to secure your email account, your mobile device, or your session.

Login Codes are personal to you. You may not share, forward, or disclose a Login Code to any other person, including colleagues at your practice. Each User requiring access must have their own Account. We will never ask you for a Login Code; any such request is fraudulent and should be reported to mypracticeonline@gmail.com.

You may not use automated means to request Login Codes, submit codes, or otherwise interact with the authentication system. We apply rate limits to login endpoints and may block or suspend access that exceeds them.

3.3a Cookies required

The Service requires browser cookies to maintain your authenticated session. Blocking or deleting these cookies will end your session and require re-authentication. See our Privacy Policy for details on the cookies we set.

3.4 Sessions and devices

Following successful authentication, the Service stores a session on the device used. Sessions remain valid for an extended period so that repeated authentication is not required on each visit. You are responsible for logging out of, or revoking sessions on, any shared or public device. Account settings allow you to revoke all other active sessions at any time.

3.5 Account responsibility

You are responsible for all activity under your Account, including the acts and omissions of your Users. Notify us immediately at mypracticeonline@gmail.com if you suspect unauthorized access.

4. The Service

CaseReels provides tools for dental and medical practices to record, process, and publish patient case study content, which may include guided video recording, teleprompter scripting, automated video processing, transcription, AI-assisted generation of written marketing content, and publication to your website or marketing channels.

We may modify, add, or discontinue features at any time. We will use reasonable efforts to give advance notice of material changes that reduce core functionality.

5. Patient Material — Your Obligations

This section is the most important in these Terms. Read it carefully.

5.1 You are responsible for obtaining patient authorization

You represent and warrant that, before uploading or creating any Patient Material, you have obtained from each depicted or described patient a valid, signed, written authorization that:

(a) complies with 45 C.F.R. § 164.508 (HIPAA authorization for use and disclosure of protected health information for marketing purposes); (b) expressly permits use of the patient's image, likeness, voice, and treatment information for marketing and promotional purposes; (c) expressly permits publication on websites, social media, and other public channels; (d) discloses that the material may be processed by third-party service providers; and (e) complies with all applicable state law governing patient likeness, publicity rights, and dental or medical advertising.

We do not obtain patient authorizations on your behalf and do not verify that you have done so. You must retain executed authorizations and produce them on request.

5.2 Business associate relationship

Where the Service processes protected health information on your behalf, we act as a business associate as defined under HIPAA. A separate Business Associate Agreement ("BAA") must be executed between you and CaseReels, a MyPracticeOnline company before any protected health information is uploaded to the Service. Contact mypracticeonline@gmail.com to execute a BAA. Uploading protected health information without an executed BAA is a violation of these Terms and is done at your sole risk.

5.3 Minors

Do not upload Patient Material depicting or describing a patient under 18 without written authorization from that patient's parent or legal guardian.

5.4 Withdrawal of authorization

If a patient revokes authorization, you must notify us promptly at mypracticeonline@gmail.com and remove the affected material from any channel you control. We will remove or disable the corresponding material within the Service upon request. You remain responsible for removal from third-party platforms where the material was published.

6. Ownership and Licenses

6.1 Your content

You retain all ownership of Customer Content. These Terms transfer no ownership of Customer Content to us.

6.2 License to operate the Service

You grant us a non-exclusive, worldwide, royalty-free license to host, store, transmit, reproduce, modify, encode, transcode, and display Customer Content solely as necessary to provide, maintain, secure, and support the Service for you. This license ends when the Customer Content is deleted, except for copies retained in routine backups until those backups expire.

6.3 We do not use your content to train AI models

We do not use Customer Content or Patient Material to train, fine-tune, or improve any machine learning model, and we do not license Customer Content to third parties for that purpose. Where the Service uses third-party AI providers to generate Output, we use their services under terms that exclude customer data from training.

6.4 Our property

The Service, including its software, design, trademarks, and documentation, is owned by CaseReels, a MyPracticeOnline company and its licensors. Nothing in these Terms grants you rights in our intellectual property other than the limited right to use the Service.

6.5 Output

As between you and us, you own the Output generated from your Customer Content, subject to your compliance with these Terms and payment of applicable fees. You are solely responsible for reviewing Output for accuracy before publication.

7. AI-Generated Content

The Service uses automated and AI-assisted processing to generate transcripts, written case studies, and marketing copy. AI-generated Output may contain errors, omissions, or statements that are inaccurate or misleading.

You are solely responsible for reviewing, editing, and approving all Output before publication. You must ensure published material complies with:

• FTC rules on endorsements, testimonials, and substantiation of claims
• State dental and medical board advertising regulations
• Any applicable disclaimers regarding typical results

We make no representation that Output is accurate, compliant, or suitable for publication. Publishing unreviewed Output is done entirely at your risk.

8. Acceptable Use

You may not, and may not permit any User to:

• Upload Patient Material without valid written patient authorization
• Upload content you do not have the right to use
• Upload unlawful, defamatory, harassing, or infringing content
• Impersonate any person or misrepresent your affiliation with a practice
• Register with a phone number or email address you do not control
• Attempt to gain unauthorized access to any Account, system, or data
• Share Login Codes, or share Account access with individuals who do not have their own Account
• Use automated means to request or submit Login Codes, or attempt to circumvent authentication rate limits
• Probe, scan, or test the vulnerability of the Service without written authorization
• Interfere with or disrupt the Service, including through automated request volume
• Reverse engineer, decompile, or attempt to derive source code from the Service
• Resell, sublicense, or provide the Service to third parties without written agreement
• Use the Service to send unsolicited commercial messages
• Circumvent usage limits, rate limits, or access controls

We may suspend or terminate access for violation of this section, with or without notice where the violation presents risk to us, our other customers, or any patient.

9. Text Message (SMS) Terms

9.1 Login Codes (transactional)

If you verify your mobile number and enable SMS delivery, we will send one-time Login Codes to that number when you request access to your Account. These are transactional messages sent only in response to your own login request. Message frequency depends on how often you log in.

9.2 Account and service notifications (optional)

If you opt in, we may send SMS notifications relating to your account and use of the Service — for example, notice that a recording finished processing, or that content is ready for review. You may opt in or out of these separately from Login Codes.

9.3 Consent and how it is obtained

Providing your mobile number at registration does not enroll you in text messaging. Enrollment requires a separate affirmative opt-in: you check an unchecked consent box in account settings, next to disclosure language describing the message types, frequency, and applicable rates, and you then confirm control of the number by entering a one-time code we send to it.

Consent to receive SMS is not a condition of purchase or of using the Service. Email delivery of Login Codes remains available at all times.

We retain a record of each consent, including timestamp, IP address, and the disclosure text displayed at the time. We do not accept consent given verbally, given by a third party on your behalf, or obtained through imported or purchased lists.

9.4 Opt-out

Reply STOP to any message to opt out. You will receive a confirmation message, after which we will send no further SMS to that number. Opting out of SMS does not close your Account; Login Codes will continue to be delivered by email. You may re-enroll at any time by repeating the opt-in process described in Section 9.3.

9.5 Help

Reply HELP to any message for assistance, or contact us at mypracticeonline@gmail.com.

9.6 Rates and delivery

Message and data rates may apply. Message frequency varies. We do not control mobile carrier networks and are not liable for delayed or undelivered messages. Carriers are not liable for delayed or undelivered messages.

9.7 Number changes

Notify us promptly if your mobile number changes or is reassigned. Failure to do so may result in Login Codes being delivered to a number you no longer control.

We do not sell, rent, or share mobile numbers or SMS consent with third parties or affiliates for marketing purposes. See our Privacy Policy for details.

10. Fees and Payment

[IF FREE-ONLY AT LAUNCH, KEEP 10.1 AND DELETE THE REST]

10.1 Free accounts

We may offer free accounts with limited features, storage, or usage. We may modify or discontinue free accounts at any time, including by converting them to a paid plan on notice.

10.2 Paid plans

Fees, billing frequency, and included usage are as described at the point of purchase. Unless stated otherwise, fees are billed in advance, are non-refundable, and exclude applicable taxes.

10.3 Renewal and cancellation

Subscriptions renew automatically for successive terms unless cancelled before the end of the then-current term. Cancel from your account settings or by contacting mypracticeonline@gmail.com.

10.4 Non-payment

We may suspend the Service for accounts with past-due balances after reasonable notice.

11. Third-Party Services

The Service relies on third-party providers for functions including SMS and voice delivery, email delivery, video processing and storage, AI content generation, and web hosting and publication. Your use of the Service involves transmission of data to these providers as described in our Privacy Policy.

We are not responsible for the acts, omissions, availability, or policies of third-party providers. Where the Service publishes to a platform you control, you remain bound by that platform's terms.

12. Confidentiality

Each party may receive non-public information of the other. The receiving party will protect it with reasonable care, use it only to perform under these Terms, and disclose it only to personnel and contractors bound by comparable obligations. This does not apply to information that is public through no fault of the receiving party, independently developed, or lawfully received from a third party. Disclosure compelled by law is permitted with notice where legally allowed.

13. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND. To the maximum extent permitted by law, we disclaim all warranties, express, implied, and statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the Service will be uninterrupted, secure, or error-free; that Output will be accurate or compliant; or that defects will be corrected.

Nothing in the Service constitutes legal, medical, regulatory, or compliance advice. You are responsible for determining whether your use of the Service and publication of Output complies with HIPAA, state privacy law, FTC rules, and dental and medical board advertising regulations applicable to you.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

(a) Neither party will be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or business opportunity, regardless of the theory of liability and even if advised of the possibility.

(b) Our total aggregate liability arising out of or relating to these Terms or the Service will not exceed the greater of (i) the amounts you paid us in the twelve months preceding the event giving rise to the claim, or (ii) one hundred U.S. dollars ($100).

(c) These limitations do not apply to a party's indemnification obligations, your payment obligations, or liability that cannot be limited under applicable law.

15. Indemnification

You will defend, indemnify, and hold harmless CaseReels, a MyPracticeOnline company and its officers, directors, employees, and agents from any claim, demand, loss, liability, damage, penalty, fine, or expense (including reasonable attorneys' fees) arising out of or relating to:

(a) Customer Content or Patient Material, including any claim that you lacked valid patient authorization; (b) publication of Output, including claims of false or misleading advertising; (c) your violation of HIPAA, state privacy law, or advertising regulations; (d) your breach of these Terms; (e) your violation of any third party's rights, including privacy, publicity, and intellectual property rights.

16. Term, Suspension, and Termination

16.1 Term

These Terms apply from Account creation until terminated.

16.2 Your termination

You may close your Account at any time from account settings or by contacting mypracticeonline@gmail.com.

16.3 Our termination

We may suspend or terminate your Account: for material breach; for non-payment; where required by law; where continued provision presents legal or security risk; or on thirty (30) days' notice for convenience.

16.4 Effect of termination

On termination, your right to access the Service ends. You may export Customer Content for thirty (30) days following termination. After that period, we may delete Customer Content, subject to backup expiry cycles and any legal retention obligation. Sections 5, 6.1, 6.4, 12, 13, 14, 15, and 18 survive termination.

17. Changes to These Terms

We may modify these Terms. For material changes, we will provide notice by email or in-product at least thirty (30) days before they take effect. Continued use after the effective date constitutes acceptance. If you do not agree, close your Account before the effective date.

18. Governing Law and Disputes

These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles. The parties submit to the exclusive jurisdiction of the state and federal courts located in Florida for any dispute not subject to another agreed process.

[OPTIONAL — CONSULT COUNSEL BEFORE INCLUDING AN ARBITRATION OR CLASS-ACTION WAIVER CLAUSE. Enforceability and required notice language vary by state, and a defective clause is worse than none.]

19. General

• Entire agreement. These Terms, the Privacy Policy, and any executed BAA or order form constitute the entire agreement and supersede prior understandings.
• Order of precedence. In conflict, an executed BAA controls for protected health information; then a signed order form; then these Terms.
• Severability. If a provision is unenforceable, the rest remains in effect.
• No waiver. Failure to enforce a provision is not a waiver.
• Assignment. You may not assign these Terms without our written consent. We may assign in connection with a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for delay or failure due to causes beyond reasonable control.
• Notices. To you: the email on file. To us: mypracticeonline@gmail.com.

20. Contact

CaseReels, a MyPracticeOnline company

Email: mypracticeonline@gmail.com